Email is a high-powered marketing tool for your website. For every $1 invested into email marketing, there is an average return on investment of $44, according to Campaign Monitor. To secure the best results for your email marketing efforts, it’s important to understand WordPress SMTP settings and email deliverability.
Your WordPress.com site uses PHP email settings by default. However, emails sent from your website using PHP mail could end up in your contacts’ spam or junk folders with many major email clients. By switching to Simple Mail Transfer Protocol (SMTP), you could improve deliverability and email marketing results. SMTP is a standard protocol for sending emails through servers, helping you stay fully informed of email status and control email list